Our story
As the world came crumbling down during the second wave of COVID-19 in 2021 and we were all confined indoors, unwell and unsure, my mind started to wander unbridled. The more dismal it got, the more actively, fervently I started looking for hope. That search for intimate, unhurried, and sustained meaning led me to create Dear You — a home-grown boutique brand that celebrates self-love and the joy of gifting.
A mindful, eco-conscious creative studio, Dear You champions seamless co-existence of style, comfort, and art. We believe in the power of everyday beauty (think of tangerine sunsets, the soft radiance of a starlit sky, the fullness of a hearty laugh) and small, intentional actions compounding over time to make a big difference. All our products are meticulously hand-crafted and therefore, one-of-a-kind, just like you.
Like the poet John Keats, we truly believe that a thing of beauty is a joy forever. As you enter our world of vivid imagination and daydreams, I hope you like it enough to stay and make it your own.
Welcome.
Meet our Founder
A film and culture critic, Sneha Bengani has worked with several leading Indian media organisations including CNBC-TV18, Hindustan Times, CNN-News18, and Firstpost. In the last 10 years, she has been part of bustling newsrooms, interviewed celebrities, and reported from diverse geographic locations.
The pandemic threw her off guard much like everyone else and she found herself being pulled in an entirely unexpected direction. First came letters (of course), then lamps, coasters, and earrings. Before she knew it, she had stirred up a storm of pretty collectibles and memorabilia that she realised made for dreamy gifts in a world that had had enough of gift vouchers.
She can’t wait to see which of the Dear You products you take to the most and how you make them a tiny part of you.
Happy shopping!