Our Story
As the world came crumbling down during the second wave of COVID-19 in 2021 and we were all confined indoors, unwell and unsure, my mind started to wander unbridled. The more dismal it got, the more actively, fervently I started looking for hope. That search for intimate, unhurried, and sustained meaning led me to create Dear You — a home-grown boutique that celebrates self-love and the joy of gifting.
A customer-first creative studio, Dear You champions seamless co-existence of style, comfort, and art. We believe in the power of everyday beauty (think of tangerine sunsets, the soft radiance of a starlit sky, the fullness of a hearty laugh) and small, intentional actions compounding over time to make a big difference. All our products are created with you in mind and are therefore one of a kind, just like you.
Like the poet John Keats, we truly believe that a thing of beauty is a joy forever. As you enter our world of vivid imagination and daydreams, I hope you like it enough to stay and make it your own.
Welcome.
Meet Our Founder
A film and culture critic, Sneha Bengani has worked with several media organisations such as CNBC-TV18, Atlanta Black Star, Hindustan Times, CNN-News18, and Firstpost in the last 10 years.
The coronavirus pandemic threw her off guard. In unprecedented, bleak times, she found grounding on an entirely unexpected path. First came letters (of course). Then coasters. Earrings joined in soon after. Before she knew it, she had stirred up a storm out of which tumbled all that you see here.
In an age marred by impersonal gift vouchers and mass-produced emptiness, she wants you to experience the romance of giving and getting thoughtful, handcrafted gifts—handwritten letters, dainty, jewellery, and exquisite, functional, accessible art.
An eternal seeker of beauty, she can’t wait for you experience some of it here. Happy shopping!